soaring tortoise

The Great Meltdown

This is a bilingual poster advertising multiple events put on by L'Association franco-culturelle de Yellowknife over a weekend at Yellowknife’s infamous Snow Castle. The challenge was fitting everything onto one poster! This was resolved with a simple cut block illustration which separated events nicely, allowing the design to contain a lot of information without looking cluttered. The illustration, and font choice (Old English) immediately conveyed a castle theme. The Funk Concert was highlighted as it was the event providing the most revenue for the Association. The illustration was an adaptation of a glass etching from Old Town Glassworks by Summer Meyer.