Wilfrid Laurier University
Wilfrid Laurier University is currently leading Northern Water Futures, a cross-disciplinary, multi-institutional team studying the sustainability of water in the Northwest Territories. We developed a logo of a face emerging from topographic lines. This mark symbolizes humanities interdependence on the natural environment. Facial and topographical elements also communicate the blend of scientific and traditional knowledge required by the project.
Funding is provided by Global Water Futures, the largest university-led water research program worldwide.
We had a great experience working with Soaring Tortoise on this project. We came to Jazmine with a basic concept of what we wanted the logo to capture based on the research that our team is undertaking and she pulled these ideas together beautifully. She was incredibly flexible and responsive to our suggestions and worked with us to ensure compatibility of our logo with institutional branding. We have gotten a lot of very positive feedback on this design and would definitely work with Jazmine on future projects.