soaring tortoise

The Nelson Hospice

NDHS first worked with Jazmine to design "a fresh new look" that would reflect the heart and hands of hospice. From the development of a new logo, to the creation of posters, newsletters, the redesign of our website and updating our brochures, Jazmine has been a joy to work with. She is extremely reliable, competent, creative and refreshingly easy to communicate and work with. We wouldn't think of having anyone else handle our publicity and promotional needs.
Stevi Urben, Executive Director
Nelson and District Hospice Society
I have worked with the Hospice Society for many years now and have created a logo and a number of brochures, newsletters and posters for them over the past five years. After speaking with staff and volunteers about their work in palliative care it became apparent that they found the experience moving and rewarding. They wanted to communicate compassion, non-judgement, support and openness as much of their work was supporting those who were grieving so they could enable them to carry on and lead a full life. They described death as a fire or steam that escapes from the body. Their goal was to allow this process to occur naturally in the most supportive, compassionate environment possible.

The fluid-like form of this logo is meant to suggest steam or a rising flame. This shape can be seen as both a heart and a bird taking flight. The idea that the heart is broken but continues to rise and take flight in the form of a bird can be illustrates the freedom and forgiveness that can be achieved through loss.