soaring tortoise

Ark

The Ark Project was the inaugural exhibition at Touchstones Nelson Museum of Art and History in Nelson, BC. The name of the exhibit came from the concept of preservation, but instead of preserving animals, as was the case in the famous Biblical story, it was instead based on the idea of preserving art and culture. The Ark Project would be the vessel that preserved art and artifacts over time. Artists were asked to submit images based on this theme. Soaring Tortoise created a book layout for the exhibition and the Ark logo design. The letter A was positioned vertically to suggest a ship's bow and the steeple photograph was cropped and angled to remind us of a sinking ship. This publication was designed to maximize focus on the featured artwork by using a simple clean layout and typographic solution.